Effective marketing strategies can be the difference between success and failure for a small business. This is a variation of a company structure that lets you offset any losses incurred in running your business against personal income from other sources (such as investments). Over the next few months, we’ll be adding articles written by carefully sourced experts, entrepreneurs, startup founders and ourselves, filled with educational tips on starting and maintaining a successful business. Many business owners don’t mind keeping their own day-to-day bookkeeping records but would rather get professional help with their taxes. In some cities across the United States,…