How Businessweek Is Reinventing The Magazine Cover
If you purchase the auto-renewing offer, your subscription will renew at the end of the current term. In addition, BusinessWeek had an advantage by publishing every week, giving it the ability to write about business events in a more timely fashion. One of the biggest indicators of its interest in the economy was a thermometer that appeared on the cover of the magazine for decades, from the 1930s to 1961, that gauged the temperature of the American economy. Every year since 1963, the Small Business Administration has highlighted the impact of entrepreneurs and small business owners, through National Small Business…