This is the combination of a number of parts (platform’s community effects + branding energy + scalable financial mannequin). I want to take this further to use that to business modeling. Here the corporate uses a barbell approach to product and distribution. You have a core product and business where most assets are spent and the whole group structured around. An aggregator business model may be classified as a type of platform business mannequin, nevertheless, with its specific options. Still, it monetizes the eyeballs on the platform whereas keeping a decent management on the entire expertise of users.In this business…