Business Analytics is about using data and models to make better decisions, to improve policy making, to develop strategy and to improve day to day performance of organisations. This, in turn, means that the increased difficulty of selling bound books in a traditional manner (and the lower price point in selling digital books) is not going to be a significant challenge over the long run, except to free the business of literature from the limitations imposed when one is producing things rather than ideas and stories. Business system innovations, on the other hand, focus on lowering costs, and these gains…