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New Jewellery Commerce Honest Introduced; March 2022
The first signs of discounting at the retail level would point out that this is underway. There is an argument to be made that lab-created diamonds are creating incremental demand, which ironically, has been the holy grail for the pure trade for thus long. So, I do not agree with those who declare that the lab-created category isn’t cannibalising pure diamond sales. The truth is, some shoppers are choosing bigger lab-created diamonds on the expense of pure diamond sales. With that in thoughts, the whole impact on the natural diamond commerce by the introduction of lab-created diamonds remains to be…