Globus: Online Purchasing For Girls, Men & Fashion Equipment Online
To say fashion ecommerce is saturated can be an understatement. Consumers have extra choice than ever before—making it difficult to drive loyal clients again to a minimal of one specific online store. Culture Kings is the perfect instance of how fashion ecommerce manufacturers can balance under- and over-personalization. Instead of customizing the experience right down to “first name” tags on the website, it built 4 global storefronts to promote in different currencies. More than half of the fashion brand’s income now comes from its ecommerce business. In the US alone, the attire and accent industries accounted for 29.5% of all…