The most popular marketing predictions fromreviews related to US companies refer to personalization and artificial intelligence. And both trends are understandable in the context in which we are surrounded by more and more companies and brands because it is becoming increasingly difficult for our company to stand out from the crowd and be heard.

Also known as Internet Marketing or digital marketing, online marketing is used worldwide as a bridge between companies and consumers, offering a wide range of tools, often more effective than traditional marketing. With a creative side and a technical side alike, online marketing is a way of promotion that most entrepreneurs opt for, whether they own an online store or a presentation site for their business. It can also be very helpful to analyze business services online reviews.

In this article, you will learn about the most commonly used online marketing tools. Here are these:


Currently, SEO (Search Engine Optimization) has a central role in any effective online marketing strategy. Google, the world’s most popular search engine, uses more than 200 listing factors to return the most relevant results to users. So, if you have an Internet business and you want it to be successful, you need an effective SEO strategy to outperform your competitors. Given that SEO is a complex and difficult field to master, it is best to turn to a specialized agency that has experience in the field.

One of the biggest advantages of this online marketing tool is that it offers the highest rate of return on investment (ROI). It requires sustained long-term efforts, but the effects of the SEO strategy are also long-lasting.

Google Analytics

If you have a website or want to move your business online, then you need to know that Google Analytics is an analysis service that answers many questions about how a site works. Key indicators are grouped into 5 large sections: Real-Time, Audience, Acquisition, Behavior, Conversions, and as you can guess, each provides information about user behavior on the site.


Visual marketing has become a very important aspect of marketing and will have a much greater influence in 2020. Consumers receive 80% of what they see and only 20% of what they read, so no wonder it has become so important for businesses to integrate visual marketing into their strategy. Canva allows users to use custom photo filters, create images from scratch, or use photos from databases, projects, or wallpapers, and also offers different image sizes tailored for social networks.


A useful and free tool for a specific analysis of competitors from an SEO point of view is the one created by Neil Patel – Ubersuggest. With its help, you will find out what is the monthly organic traffic on certain keywords of interest to your company, which are the keywords for which the competition ranks, and which are the pages that have focused their SEO campaigns over time.

The revolution that the concepts of marketing and communication have known in recent years and the new economic and social dynamics force any entrepreneur to use a mix of online and offline strategies to achieve their goals in terms of sales promotion. In the age of technology, when the Internet continues to gain more and more ground, it may seem simple and effective to adopt tools related exclusively to the field of digital marketing, in order to contact customers.

Promotion tools

Broadly speaking, promotional tools and channels used for direct communication with consumers are the following:

  • Social Media
  • Websites and blogs
  • Direct mail
  • Telemarketing
  • Retargeting or remarketing
  • Landing Page
  • Integrated campaigns                                        

By Kay