Ethical Fashion Initiative With such a small pattern measurement, it is exhausting to know if the larger public would react the same means as the primary focus group. Observation can really help a company gain perception on what a shopper actually wants. There is much less of a bias as a outcome of consumers are simply performing their every day duties, not essentially realizing they’re being observed. For example, observing the public by taking road fashion photographs of individuals, the consumer didn’t dress in the morning figuring out that may have their photo taken essentially. The COVID-19 disaster showcased the…