Seedlab has announced an expansion of its support for small businesses, as these enterprises face increasing challenges in scaling within the retail sector. The organization’s programs have reportedly generated over $30 million in combined value and sales, with a focus on guiding businesses through the intricacies of retail growth.
According to Seedlab, its initiatives have created more than $17 million in self-reported combined perceived program value from participants within 12 months of completing its programs. Additionally, alumni and new suppliers have generated over $15 million in sales with Woolworths in FY26.
Woolworths has been a significant supporter of Seedlab Australia, providing and pledging approximately $13 million since 2021, with funding committed through mid-2027. This partnership has enabled over 600 entrepreneurs across Australia and New Zealand to access education, mentoring, and retail guidance at no cost.
Seedlab’s Managing Director, Kenna MacTavish, emphasized that supporting small businesses requires more than just helping them secure shelf space. “Getting ranged is one moment in a much bigger journey,” MacTavish said. She highlighted the importance of understanding financial metrics, communicating with buyers, managing supply chains, and building robust systems.
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Seedlab’s programs cater to different stages of the fast-moving consumer goods (FMCG) sector. The early-stage Bootcamp has supported 429 businesses, with participants reporting over $10 million in combined perceived program value post-completion.
For small business founders, who often manage multiple roles, access to trusted guidance can significantly influence decision-making and opportunity pursuit. This support extends beyond formal programs, including mentoring, masterclasses, workshops, and an alumni community.
MacTavish noted, “There is no shortage of people with great products and ambitious ideas. The challenge is ensuring founders can access the knowledge, confidence, and community needed to build resilient businesses.”
The Nurture program has supported 55 new suppliers, contributing to the $15 million in Woolworths sales.
